Privacy Policy

This Policy describes what data is processed when you use the Arkev game and the arkev.ru website, regardless of your country: for what purposes, to whom it is disclosed, how long it is kept and how you can manage it, including deleting your account.

§Contents

1Who processes the data

The operator (controller) of the data is:

• Individual Entrepreneur Dmitry Nikolaevich Pomelnikov
• OGRNIP 325253600040831, INN 250810935881
• E-mail: help@arkev.ru · website: arkev.ru

Hereinafter, "the Operator", "we". Use of the game is also governed by the Terms of Use.

2What data we collect

3Account and sign-in methods

An account is created automatically on first launch and by default requires no registration: it is tied to a random device identifier (a UUID generated by the application) and to a server-side session token. No name, phone number or e-mail is required to start playing: an e-mail address is needed only if you decide to buy something (section 8). Such an identifier does not reveal your identity, but it remains a pseudonym rather than anonymised data: it is persistent for the device and links together your progress, your name and your messages, and we therefore treat it as personal data.

The available sign-in methods are determined by the server and depend on your country and platform. As a rule: in Russia — VK ID, Sber ID and Yandex ID; in other countries — Google Play Games; in the browser version — sign-in through a gaming portal; signing in without registration is available everywhere. Linking an external sign-in is your choice; it exists so that you can keep your progress and sign in from different devices.

• VK ID — we receive your VK user identifier, first name and surname (to label the account and pre-fill your name) and, if you have granted that permission, your e-mail address. The address is used for one thing only: to pre-fill the receipt field when you make a purchase (section 8). We do not request your phone number, friends or photographs.
• Sber ID — we receive the permanent identifier of your Sber ID account (and its previous values, if Sber has changed them, so that we still recognise you) and, if the permission has been granted, your e-mail address for the same receipt pre-fill. We do not request your name, identity-document data or any other details of your banking profile.
• Yandex ID — we receive your account identifier and display name (login) and, if the permission has been granted, your e-mail address for the receipt pre-fill.
• Google Play Games — we receive your Google Play player game identifier and display name. We do not receive the e-mail of your Google account — including when you make a purchase: in that case you type the receipt address in yourself.
• Sign-in through a gaming portal (the browser version at arkev.ru/play) — if the game is opened on a platform such as Yandex Games or VK Play, sign-in is performed by that platform through the GamePush service: we receive your player identifier and name on the portal and the portal type.
• Sign-in by code — at your request to support we may issue a code phrase tied to your account so that you can recover access without an external service. The server stores not the code itself but its verification value (hash).

We store only the identifier issued by the external service, not your passwords or access tokens for it.

4Data and purposes of processing

4.1. Account identifiers (internal id, device id, session token, in-game name) — identifying the account, authorising requests, saving progress. Your name is public: it is visible in chat, clans, leaderboards (together with your hero's level, rank, power or points) and in the player search by nickname.

4.2. Sign-in data (VK ID / Sber ID / Yandex ID / Google Play Games identifier and name) — signing in, recovering and merging accounts, protection against multiple accounts.

4.3. In-game activity — game state and the event log (sign-ins, travel, battles, purchases made with in-game currency, the tutorial). Some events are accompanied by the IP address (the sign-in/registration log). The purpose is to operate the game mechanics, award rewards, carry out analytics and counter abuse.

4.4. Messages and user content (chat, mail to other players, support enquiries and feedback, reports, friends, clans, surveys, name history) — operating the communication features, moderation, support, community safety. The administration may review this content for moderation purposes. More on enquiries, reports and friends — clauses 4.11–4.13.

4.5. Technical data and diagnostics (device model, OS version, application version, language, distribution channel and installer information) — compatibility, delivery of the correct version of updates, diagnostics. This also covers crash reports and performance metrics: frame rendering times, interface stutters, session length and markers of actions performed in the game. Such reports are accompanied by the internal account identifier and the in-game name and are processed in the Operator's own monitoring system, hosted on the Operator's servers.

4.6. Analytics and install attribution — on the mobile platforms where the application is distributed (currently Android), Yandex AppMetrica is used to measure installs, determine their sources (attribution of advertising campaigns) and for product analytics. Attribution uses the device advertising identifier (GAID). No third-party advertising is displayed in the game. You may reset or limit the advertising identifier in your device settings.

4.7. Country and language — the application reports the country code and language from your device settings; they determine the available sign-in methods, the applicable version of the legal documents, the interface language and the store currency. No location determination by IP address is performed; GPS and precise location are not used. The IP address is recorded in the request log as described in clause 4.3.

4.8. Data on the device — the device id and session token, the configuration cache, language and sound settings, the cache of downloaded resources, and the chat messages you have hidden after reporting them. As such it is not disclosed to third parties; it is deleted when the application is uninstalled (in a browser — when you clear the site data).

Cookie. If you followed a creator's link (a partner of the creator support programme), the arkev.ru website and the browser version of the game immediately, even before you sign in to the game, remember the creator code in your browser: in the arkev_ref cookie for 30 days and in the tab's memory while the tab is open. It contains only the creator code, with no information about you; what happens to the code next — section 6.

4.9. Push notifications — if you have allowed notifications, the device receives a push token from Google (Firebase Cloud Messaging) or from RuStore, and we store that token together with the device time zone in order to deliver notifications about in-game events and not to send them at night. There are four kinds of notifications: "Arena and events", "Mail" (including a reply from support), "Game reminders" (for example, that your bag is full or a reward is waiting; on by default) and "Offers and news" (sent only if you have turned them on yourself). Each kind and the "Do not disturb at night" quiet hours are set in the game — "Menu → Notifications"; these settings are stored on the server. A notification may contain your hero's name and information about what is happening to the hero in the game. The token does not reveal your identity and ceases to be used if you turn off notifications in your device settings or uninstall the application.

4.10. E-mail address for the receipt — if you purchase In-Game Items for money, the address is needed for one purpose: to deliver the fiscal receipt required by the legislation on the use of cash-register equipment. How it is collected, who it is passed to and how long it lives — sections 8 and 9.

4.11. Support enquiries and feedback — when you write to support ("Menu → Contact us"), the game itself attaches information that helps to sort things out: the game version and installation channel, the platform, the server, your hero's location, the device time and time zone, the game language, the screen the window was opened from, and the last 20 chat lines you saw (they contain the names and messages of other players, except those you have blocked). The server adds the hero's level, whether you were in the game or in the arena, for a payment enquiry — your recent orders, for an appeal against a restriction — information about it. Up to three screenshots of the game screen are also attached to the enquiry: the game takes them itself (no access to your gallery or camera is needed), and you can remove any of them before sending. Screenshots are kept for 90 days and are then deleted automatically; the text of the enquiry and the correspondence with support — for as long as the account exists. Feedback you write after answering "Not really" to the question "Enjoying Arkev?" goes into the same queue of enquiries. The purpose is to answer you and fix the problem.

4.12. Reports, blocking and moderation — you can report a message, a letter or a player. We store the report: who reported, the reason, the explanation, the game language and a copy of what is being reported (the text of the message or letter; for a report about a player — their nickname, clan and battle at the time of the report). Reports are reviewed by a moderator; if the moderator takes action, the reporter receives a "Your report was reviewed" letter with the player's name, while the reported player does not find out who reported them. There are two kinds of chat restriction. You see an ordinary one in the game together with its term and reason. The game does not tell you about a hidden one: you can still write, but only you see your chat messages, and your letters to other players are not delivered to them. You can appeal against either kind through support. In the case of a permanent ban, the identifiers of the sign-in methods linked to the account (VK ID, Sber ID, Yandex ID, Google Play Games, gaming portal, sign-in by code — except the device identifier) are added to a list that prevents signing in with them again until the ban is lifted. The list of players you have blocked is stored on the server and works on all your devices; a blocked player is not told about it. Messages hidden after your report are remembered only by your device (clause 4.8).

4.13. Friends and player search — any player can find you by nickname (the search shows the nickname and level) and add you to their friends list: no confirmation is required, and you are not notified. A player who has added you as a friend sees whether you are in the game right now and when you were last online; if you block that player, they stop seeing this. Your friends list (up to 100 players) is stored on the server; when your account is deleted, you disappear from other players' lists.

5Legal grounds

We process data on the following grounds: performance of the agreement with you (providing the game's features); compliance with obligations imposed on us by law (in particular, issuing a fiscal receipt for a purchase); our legitimate interests (security, moderation, fraud prevention, diagnostics, analytics to an extent that does not infringe your rights); your consent — where it is required by applicable law. For users in Russia, the grounds are set out in the Policy under Federal Law No. 152-FZ.

6Third-party services and data disclosure

To operate the game we use the providers listed below; only the volume of data necessary for the relevant function is transferred to them. We do not sell your data and do not disclose it to third parties for their own advertising.

Error reports are processed in the Operator's own monitoring system (based on Sentry software hosted on our servers) and are not disclosed to third parties.

Browser version. When the game is opened in a browser at arkev.ru/play, the page loads the SDK of the GamePush service from gamepush.com. Loading occurs when the page is opened — that is, before you sign in to an account — and at that moment GamePush receives your IP address and information about your browser. This service is not used in the mobile application.

Some of the services listed are located outside your country, and communication with them constitutes a cross-border transfer of data: Google (sign-in through Google Play Games, push notifications through Firebase, the website fonts and — in application versions 1.0.5+82 and earlier — the game font). By transmitting data, you consent to such transfer to the extent necessary for the game to operate. For Russia, the procedure for cross-border transfer is described in the Policy under Federal Law No. 152-FZ.

Shorebird. Until 7 October 2026, some game updates arrived without reinstalling the application — through the Shorebird service (Shorebird, Inc., USA). The game no longer uses it. However, application versions 1.0.5+82 and earlier, until you update them, may still ask Shorebird on launch whether there are updates and send it the application version, the platform and the IP address. Shorebird is located in the USA, so this is also an international transfer of data. To stop it, update the application.

7Advertising and analytics

We do not display third-party advertising in the game. AppMetrica is used only for analytics and install measurement and does not display advertising. You may reset or limit the advertising identifier in your device settings.

8Payments and in-game currency

In-game purchases, where available, are made through an application store or a payment provider; we do not store your bank card details. In-game currency ("gems", gold) is an element of gameplay, does not constitute money and has no value outside the game. The terms of purchases are set out in the Terms of Use.

The receipt and your e-mail address. For a purchase made for money the law requires that the buyer be given a fiscal receipt. The payment is accepted and the receipt is issued by YooKassa (YooMoney NBCO LLC), and such a receipt is delivered by e-mail only — there is no SMS channel for it. We therefore ask you for an e-mail address before payment and pass it to YooKassa together with the contents and the amount of the order. That is exactly what the address is for: we send no mailings to it and disclose it to no one else.

If you have already placed an order on this account, the address from the latest such order is filled into the field. The address is remembered when you place an order, not when you pay, so it is filled in even if that order was never paid. Addresses are remembered this way starting with game version 1.0.5+83 (7 October 2026); addresses from earlier orders are not filled in, and after the update you need to enter the address once more. An address given to us by Sber ID, Yandex ID or VK ID (if you allowed it) may also be filled in as a suggestion. You always see the address on the purchase confirmation screen and can correct it or enter a different one before paying — the receipt goes to the address you confirmed. If there is no suggestion, the address is typed in by hand. Without an address the purchase does not start.

Where the address is kept. First, with the order itself — and this record is not deleted together with the account: a refund receipt may be needed years later, and it must go to the same address as the original one. Second, the latest address you placed an order with is remembered for your account on the server, so that you do not have to type it again for your next purchase on any of your devices; this record is deleted together with the account. See section 9 for details.

9Retention periods

• The event log (including IP addresses) — as a rule about 12 months, after which it is deleted automatically.
• Account data (identifiers, progress, messages, content) — for as long as the account exists; it is deleted at your request (section 12), unless the law requires otherwise.
• Order data and the receipt address — kept with the order itself and outliving deletion of the account: the link to the account is severed, but the record remains. It is needed for accounting and tax purposes and in case of a refund — a refund receipt goes to the same address as the original one. The period is no shorter than the one the law sets for accounting records (as a rule, five years).
• Sign-in identifiers of a banned account — if an account is deleted while a ban for breach of the rules is in force, the identifiers used to sign in to it are added to a ban-evasion prevention list and are stored indefinitely. The ground is our legitimate interests; the remaining data of such an account is destroyed on the general terms.
• Screenshots in support enquiries — 90 days, after which they are deleted automatically.
• Reports about you by other players (with a copy of the message, letter or nickname at the time of the report) are kept in the moderation log even after your account is deleted. The ground is our legitimate interests (community safety).
• Mail sent to other players remains in the recipients' inboxes; on deletion of the account the sender is anonymised.
• Data held in third-party services is stored in accordance with their own policies.

10Security

We take reasonable organisational and technical protective measures: data is transmitted between the application and the server over a secure connection (HTTPS/WSS), and access to administrative functions is restricted. No method of transmission or storage is absolutely secure.

11Children's data

The game is intended for users aged 16 and over and is not addressed to younger children; we do not knowingly collect children's data. If you believe that a child has provided us with data, write to help@arkev.ru and we will delete it. In Russia, the processing of minors' data is carried out having regard to the requirements of Federal Law No. 152-FZ.

12Deleting your account and data

Uninstalling the application erases local data but does not delete the server-side account — use the methods above.

Exceptions: the data of paid orders — including the address the receipt was sent to — remains after the account is deleted; the link to the account is severed. Reports about you by other players also remain, and, if the account is deleted during a ban, its sign-in identifiers. Why, and for how long — section 9.

13Your rights

You have the right to obtain information about the processing of your data and a copy of it, to require rectification or deletion of the data, to withdraw your consent, and to lodge a complaint with the competent data protection authority (in Russia — Roskomnadzor (the Russian data protection authority)). To exercise your rights, write to help@arkev.ru; we may ask you to confirm that the account belongs to you. The procedure and time limits applicable in Russia are set out in the Policy under Federal Law No. 152-FZ.

14Changes to this Policy

We may update this Policy. The current version is always available at arkev.ru/privacy; where the changes are material, the version date is updated.

15Contacts

• E-mail: help@arkev.ru
• Website: arkev.ru
• For Russia: Policy under Federal Law No. 152-FZ · Terms of Use